They’re inseparable. Tied too closely to be distinguished. You think of a rapper, and there’s always a brand behind them:
Kanye < --> Absolut
Swizzy < --> Henny Black
Ross < --> 1800 Tequila
Jay-Z < --> Ace of Spades (formerly Cristal…).
Here’s an excerpt from Denise Herd’s ‘Changes in the prevalence of alcohol use in rap song lyrics, 1979–97,’ sent by the boy seanermc:
“From 1979 to 1997, songs with references to alcohol increased fivefold (from 8 to 44%); those exhibiting positive attitudes rose from 43% to 73%; and brand name mentions increased from 46% to 71%. There were also significant increases in songs mentioning champagne and liquor (mainly expensive brand names) when comparing songs released after 1994 with those from previous years. In addition, there were significant increases in references to alcohol to signify glamor and wealth, and using alcohol with drugs and for recreational purposes. The findings also showed that alcohol use in rap music was much more likely to result in positive than negative consequences.
Many of these findings are consistent with the idea that rap music has been profoundly affected by commercial forces and the marketing of alcoholic beverages.”
With the line between the alcohol industry and hip hop blurred beyond recognition, we wanted to break down the best and most memorable songs that induce (recreational) drinking. Gettin’ nice with a bottle and an L is universal, west to east, south to north. So for this edition of Throwback Thursday, we’ll focus on the liquid side (and amend our definition of ‘throwback’ to mean ‘two or more years ago’). Hit the skip to hear Xzibit, watch Busta, and see Eminem’s take on Tupac. Check the next edition of TT so you can witness Benz and a Backpack go green.
Tuffest Man Alive – 1987
Fila Fresh Crew – Drink It Up
The Fila Fresh Crew benefited from their relationship with Dr. Dre, because later in 1987 after Tuffest Man Alive was released four tracks, including Drink It Up (which samples The Beatles’ Twist and Shout), were put on NWA’s NWA and the Posse.
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Apocalypse 91… The Enemy Strikes Back – October 3rd, 1991
Public Enemy – 1 Million Bottlebags
Funny how bottlebags kinda sounds like bodybags.
“They drink it thinkin’ its good / but they don’t sell the shit in the white neighborhood”
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Ruff Life – July 14th, 1992
Brothers Uv Da Blakmarket – Livin’ In Da Bottle
A backpack track to the fullest, Brothers Uv Da Blakmarket made a small impression on the hip hop world in the early 90’s. ‘I need a drink / so I can think’
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Doggystyle – November 23rd, 1993
Snoop Dogg – Gin and Juice
‘Snoop Doggy Dog, you need a Jobby Job’
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