It’s Not Cool To Try

Curren$y Feat. Wiz Khalifa and Big K.R.I.T.
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Rapper’s have become so filled with bravado that instead of just rapping about how successful they are, they rap about how effortless their success comes to them. Dressing fresh, making hits, and nabbing women is possible, no matter how stoned or lazy you are. How burnt do you think Curren$y feels every morning?
Anyways, Cocaine Blunts has put up a nice little critique of the effortless swag phenomenon:
For too long effortless cool has been the primary commodity amongst rappers. Our d-boy rappers don’t have to try, our stoner rappers don’t have to try, our backpack rappers don’t have to try. Because it’s not cool to try. This is why Ross and Curren$y and Elzhi all read as pretty boring to me. Even though all of them are quite clearly talented, they all seem more interested in presenting an unfazed demeanor than actually engaging and entertaining their audience. The cause of this? Short answer: it’s Jay’s fault. Stop whispering, son. Long answer: it’s a combination of 21st century not-a-rapper indifference and the kind of yacht boy complacency that just comes with being a multi-millionaire.
Read the rest here.








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